Jeep Durham Leads Durham Pride 2025 with Rainbow Jeep and Ongoing LGBTQ+ Support

Jeep Durham proudly took centre stage at Durham Pride 2025, leading the city’s vibrant parade with a specially wrapped rainbow Jeep Wrangler. This bold gesture marked Croxdale Group’s continued commitment to supporting the LGBTQ+ community across County Durham and beyond.

Driving Pride Forward: Croxdale's Ongoing Support

This year’s Pride event wasn’t just a celebration, it was a statement. With thousands of people lining the streets, Croxdale’s eye-catching Jeep Wrangler served as both a parade leader and a symbol of solidarity. As a long-standing ally of Durham Pride, Croxdale Group has proudly participated in the event for several years, and this year’s involvement reaffirmed its long-term commitment to diversity, inclusion, and visibility.

A Parade of Colour, Community, and Commitment

Sunday 25th May saw Durham transformed into a sea of colour, music, and celebration. From rainbow flags to feather boas, the city’s streets were filled with the sound of love and acceptance. Jeep Durham's branded Jeep Wrangler, fully wrapped in rainbow colours, led the procession through the heart of the city, drawing smiles, cheers, and hundreds of social media mentions along the way. Despite a few rain showers, the energy was unstoppable. Crowds danced, sang, and celebrated their identities proudly. At the parade’s finale on The Sands, the atmosphere remained electric with performances, community stalls, and heartfelt moments of solidarity.

Here are a few of our highlights

Standing Proud Year After Year

For Croxdale Group, Pride is more than a one-day event, it’s a year-round commitment. The business has supported local LGBTQ+ initiatives, community organisations, and inclusive events across the region for several years. This enduring partnership with Durham Pride is rooted in shared values of respect, representation, and real progress.

As a trusted name in the North East motor trade, Croxdale continues to make space for all voices, ensuring its customers, staff, and communities feel truly seen and valued.

Looking Ahead: Pride 2026 and Beyond

The journey doesn’t end here. Croxdale Group has already pledged its support for next year’s Pride celebrations and is exploring new ways to deepen its engagement with LGBTQ+ communities across Durham and the wider region. Whether through visible acts like the rainbow Jeep Wrangler or ongoing grassroots support, Croxdale Group remains proud to drive change, one mile at a time.

Durham, UK 25th May 2025

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A167 Croxdale Durham County Durham DH6 5HS

Head Office: Croxdale Service Station LTD A167 Croxdale Durham County Durham DH6 5HS

Reg. Company Number: 913346

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Financial Disclosure

Croxdale Service Station Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010).

Automotive Compliance Ltd’s permissions as a Principal Firm allows Croxdale Service Station Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders will pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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