Heading
Close X
Menu
At DS Durham, part of the Croxdale Group, we believe every journey should be more than a destination, it should be an experience.
That’s why we partnered with John Beamson, The CEO Adventurer, placing him behind the wheel of the DS No8 for a month-long, real-world test across the North East and beyond.
From the moment the keys were handed over, alongside Myk Baxter, this collaboration became a story of endurance, leadership and refinement, where challenge met comfort, and performance met purpose.
Over the course of the month, the DS No8 travelled more than 900 miles, proving its capability across a diverse range of terrains and environments.
Whether navigating winding rural roads or long-distance journeys between leadership sessions, the DS No8 delivered a seamless blend of electric efficiency, comfort and advanced technology.
In John’s own words:
John Beamson’s leadership programmes are built around pushing individuals beyond their comfort zones, physically and mentally.
After demanding days tackling the fells and dales, participants including Chrissy Porter and Hillary Bevan experienced a contrasting environment inside the DS No.8.
Captured as part of John’s “Cockpit Series”, the DS No.8 became more than transport, it became part of the leadership journey itself.
This perfectly reflects DS Automobiles’ philosophy: delivering comfort, innovation and a sensory driving experience that enhances every moment on the road.
Before the journey began, DS Store Durham joined John for a landmark moment in his story.
The film captured John’s extraordinary journey through Britain’s most demanding peaks and pot holes, a story of endurance, resilience and personal transformation.
Representing DS Durham, Charlotte Jennings, DS Concierge, attended the event alongside a community of business leaders, partners, family and friends.
Charlotte Jennings, DS Store Durham
Following the premiere, the collaboration shifted into its next phase.
John began introducing the DS No.8 to CEOs and business leaders across the North East, using it as part of his immersive leadership experiences.
This contrast from luxury to landscape, highlights the versatility of the DS No.8 as both a professional and personal companion.
Throughout the collaboration, John is sharing his real-world experience of the DS No.8 across his LinkedIn channel, documenting performance, comfort and the role it plays in his leadership adventures.
For those considering their next vehicle, this offers a genuine insight into electric driving in the real world across the North East. Book an extended test drive and take it beyond the ordinary.
Inspired by John’s journey?
Discover the DS No.8 for yourself at DS Durham. Explore the latest in electric innovation, experience DS comfort and refinement first-hand.
Stay updated, subscribe to our newsletter for news, offers and future events.