FAQs

Chery Durham - A New Era for Croxdale Group

Croxdale Group has announced a £500,000 investment in a dedicated Chery showroom in Durham, marking another major step in the retailer’s ambitious 2026 expansion plans.

The new franchise, trading as Chery Durham, will strengthen Croxdale’s position as one of the North East’s fastest-growing automotive groups, bringing one of the most talked-about global challenger brands to the region.

£500,000 Investment in the Future of Driving in Durham

Building works are already underway on a dedicated Chery showroom, with a full launch expected in mid-spring.

This latest development forms part of Croxdale’s wider site transformation, following the successful launch of its new Service Hub at the heart of the business. Together, these investments reflect a retailer that is accelerating growth while keeping customer experience front and centre.

Managing Director Anthony Rockingham said:

“When we welcomed MG into the business, we knew we were stepping into the future. The success of that partnership gave us confidence to keep moving forward.
Chery represents the next phase of that journey. It’s exciting to be part of a brand entering the UK market at the beginning of its story. We want to be riding the crest of innovation and giving our customers real choice.
This investment is a clear signal of confidence, in the market, in Durham, and in the long-term growth of our business. Croxdale is future-facing, but the customer remains at the heart of everything we do.”

Available Now at Chery Durham

Customers can already explore and purchase Chery vehicles from Croxdale’s Service Hub ahead of the official showroom opening.

Chery Tiggo 7

A modern SUV offering generous specification, advanced technology and strong everyday practicality.

Book a Tiggo 7 Test Drive

Chery Tiggo 8

A spacious and versatile SUV designed for families and drivers who want comfort, presence and value.

Book a Tiggo 8 Test Drive

Coming Soon – Tiggo 9

The larger Tiggo 9 will join the Durham line-up later this year, adding further choice and strengthening the range.

Creating Opportunities, Strengthening Durham

The expansion will create five new roles across sales and aftersales, with two positions already filled and further recruitment underway.

Croxdale remains committed to career development and local employment, working with trusted regional contractors who have supported the Service Hub development and the successful launch of Leapmotor earlier in 2025.

This investment reinforces Croxdale’s long-term commitment to Durham and continued regional growth.

Book a Test Drive

Contact Our Team

A Supercharged Year for Croxdale

The addition of Chery builds on significant momentum for the Croxdale Group.

Following the strong performance of MG and the introduction of new challenger brands, Croxdale continues to expand its portfolio of power brands while investing heavily in infrastructure and customer experience.

As global automotive brands establish themselves in the UK, Croxdale is determined to remain at the forefront, offering innovation, value and genuine choice to drivers across the North East.

Be Part of the Journey

2026 is shaping up to be a landmark year for Croxdale.

With a new Chery website launching soon and a full showroom unveiling planned for spring, now is the time to explore what Chery Durham has to offer.

Join the first wave of Chery drivers in Durham.

Frequently Asked Questions

When will the Chery showroom open in Durham?

The dedicated showroom is expected to open in mid-spring, with building works already underway.

Where can I see Chery vehicles now?

Chery vehicles are currently displayed within Croxdale’s Service Hub and are available to view and test drive.

Which Chery models are available?

The Tiggo 7 and Tiggo 8 are available now, with the Tiggo 9 arriving later this year.

How do I book a Chery test drive?

You can book online using the test drive button above or contact our sales team directly.

Company Info

A167 Croxdale, Durham, United Kingdom, DH6 5HS

Head Office: Croxdale Service Station LTD A167 Croxdale Durham County Durham DH6 5HS

Reg. Company Number: 913346

VAT Reg. No. GB176008861

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Financial Disclosure

Croxdale Service Station Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010).
Automotive Compliance Ltd’s permissions as a Principal Firm allows Croxdale Service Station Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders.
We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction.
Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever

of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders.
Lenders will pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing.
But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.