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Chery Durham was proud to be part of the 2026 season media day at Durham Cricket, marking the start of an exciting new chapter for both the club and the brand.
Set against a backdrop of rain-laden skies, the Durham women’s squads for the 2026–2027 season came together on the pitch. And despite the conditions, the energy didn’t shift.
The team showed exactly what they’re about from the outset.
With players representing the T20 & One Day Cup Cricket formats, the day brought together the full strength of Durham’s women’s teams.
Wearing their new kit for the first time, they carried a presence that cut through the grey skies. Focused. Composed. Ready.
It was a reminder that performance isn’t dictated by conditions. It’s defined by mindset.
At the centre of the day stood the Chery TIGGO 8.
Positioned on the pitch alongside the players, it became part of the story. Not as a backdrop, but as a statement of what’s to come.
The TIGGO 8 is designed for real life. A spacious, adaptable SUV built for families, busy schedules, and everything in between.
Its presence at Durham Cricket reflects Chery’s arrival in the region, and a commitment to supporting the club throughout the season.
This partnership comes at a time of progress for both organisations.
As Chery launches in Durham, introducing a new range of vehicles focused on comfort, performance, and everyday usability, Durham Cricket continues its own journey forward, including a growing focus on sustainability and electrification.
It’s a natural alignment. Moving forward with purpose, and doing it the right way.
The media day welcomed a wide range of attendees, including:
All experienced the Chery TIGGO 7 first-hand, as part of a wider introduction to the brand ahead of the season.
Further imagery and behind-the-scenes content from the day will be released in the coming weeks.
Chery Durham will play an active role throughout the season, supporting the women’s teams and engaging with the wider cricket community.
As the season begins, there’s a sense of momentum building.
For Durham Cricket. For Chery in the region. And for what happens when the right partnerships come together.
The 2026 season also sees continued collaboration across the wider group.
DS Durham features in the DS No.8, alongside its ongoing support of the men’s teams.
Together, these partnerships reflect a shared commitment to performance, development, and long-term investment in the club.